jennifer okyere

ceo & founder of elite aura collective

Elite Aura Collective was built from firsthand experience. Prior to founding Elite Aura Collective, I built a retail beauty brand with limited resources, relying heavily on DIY decisions that cost time, money, and progress. After enough failed attempts trying to make everything work on my own, I invested in branding and content marketing mentorship and within three months, scaled the brand from retail to wholesale. But growth alone wasn’t freedom. The business still depended on constant self-management, and over time, that pressure affected my quality of life resulting in gut health issues and constant flare ups.

I stepped away and went back to school as a broke college student, and to make money, I started a virtual assistance business as a side hustle. Working inside other women’s businesses every day, I saw the same pattern repeated—ambitious founders building impressive brands that still demanded everything from them, with burnout treated as normal. What became clear was that talent wasn’t the issue, structure was.

Today, Elite Aura Collective helps women founders leverage branding and content marketing as intentional infrastructure not just visibility so growth creates financial stability, time freedom, and businesses that operate with clarity, ease, and room for the life our clients actually want to live without constant self- management.

Elite Aura Collective focuses on building with intention, using branding and marketing strategies to create structure, clarity, and freedom at scale.

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fun facts about me:

i’m a matcha girly, coffee? meh

I was a personal stylist throughout my years as a university student

I’m a Project Manager with a Honours Degree in Health Management but Beauty is my passion

Travel plans? Count me in.