This is for service providers who want to manage their own content but with a solid system, clarity, and guidance. Perfect for those who don’t want to outsource yet, but are ready to stop guessing what to post.

What’s Included:

1. 30-Day Content Marketing Strategy Calendar
   A fully customized content calendar delivered in Notion. This calendar outlines 30 days of strategic post ideas, categorized by content pillars and stages of the buyer journey. Each entry includes suggested post formats, themes, hook prompts, and calls to action to help you stay consistent and intentional.

2. Creative Direction Guide for Content Creation
   A tailored visual and strategic guide to help you confidently film and create content on your own. It includes a mood board that aligns with your brand, filming angles, shot list suggestions, camera setups, styling tips, and batching recommendations to streamline your content creation process.

3. 15 Custom Captions
   Pre-written, SEO-informed captions that reflect your brand’s tone, values, and offerings. Each caption is structured with a scroll-stopping hook, valuable content, and a strategic call-to-action designed to boost engagement and communicate your brand message clearly.

4. Hashtag & Keyword Strategy
   A targeted set of 15–20 hashtags relevant to your niche and location (if applicable). This includes optimized keyword suggestions to improve your reach and discoverability on platforms like Instagram and TikTok.

5. Brand Messaging & Voice Guide
   A concise reference guide that defines your brand tone and includes 10 key messaging phrases or keywords. You’ll also receive content prompts for storytelling, promotion, and education ensuring consistency in how you communicate across platforms.

6. Custom Content Strategy

Your custom strategy provides a tailored roadmap rooted in market research, audience insight, and brand positioning. It includes a competitor analysis within your industry, a detailed client persona outlining your audience’s pain points and decision-making behaviour, and a social media audit to assess your current performance and opportunities for growth. This strategy ensures every piece of content you create aligns with your goals, speaks to your audience, and supports long-term brand growth.

TikTok Social Media Strategy Suite Add on: $250

Additional posts: $150 per 3 extra posts